Pioneering Digital Banking: The Dashen Super App Journey
Client:
Dashen Bank
Role:
Design Lead
Year:
2024
I had the opportunity to work on the Dashen Bank Super App, Ethiopia’s first full-scale banking super app. Launched as an advanced mobile banking platform, the app quickly evolved into a central financial solution serving millions of users. With over 1M+ downloads, 1B+ birr in daily transactions, and 120+ use cases, the project delivered strong digital and financial impact for the bank.
Scope of Work


Project Overview
The Dashen Super App is Ethiopia’s first full-scale mobile banking super app, designed to bring banking, payments, and lifestyle services together in one modern platform. Beyond traditional transfers, it offers budgeting tools, virtual card management, chat banking, e-commerce, and customizable app themes, giving users control over their money and daily transactions in a simple, intuitive way.
Key Goals & Solutions:
One App, Many Services: Combine banking, payments, mini apps, and e-commerce under a single platform.
Ease of Use: Simplify financial tasks so users can manage money without visiting branches or juggling multiple apps.
Financial Insights: Enable users to track budgets, monitor spending, and make smarter financial choices.
Personalized Experience: Offer dark/light modes and customizable backgrounds to match individual preferences.
Operational Support: Equip branch and central teams with BPS and CPS portals for efficient account management and service delivery.

Personalized Interface
Switch between dark and light themes, or upload your own background to create a unique app look.
Benefit: Makes banking feel personal, modern, and engaging for everyday use.

Flexible Transfers & Payments
Send money to Dashen accounts, other banks, wallets, or merchants, pay bills, or top up airtime quickly.
Benefit: Handles all payment needs in a single, secure, and straightforward experience.


Lifestyle Mini Apps
Access a variety of mini apps for everyday services without leaving the platform.
Benefit: Turns the app into a daily hub, offering convenience beyond banking.

3 Click E-Commerce Hub
Browse and shop from multiple merchants directly in the app and pay seamlessly with your account or wallet.
Benefit: Delivers a smooth shopping experience and opens digital channels for businesses.

Chat Banking
Communicate securely with the bank or other users, send/receive money, and top up airtime in real time.
Benefit: Makes customer support and money transfers faster and more convenient.

Budgeting & Spending Tools
Track expenses, set budgets, and monitor financial activity with clear, actionable insights.
Benefit: Helps users make informed decisions and take control of their finances.


Virtual Card Management
Create and manage Mastercard virtual cards for secure online purchases.
Benefit: Provides flexibility and safety for digital transactions.

Digital Corporate Onboarding
A fully digital onboarding experience that allows businesses to open and manage accounts remotely, reducing paperwork and branch dependency.
Benefit:
Simplifies onboarding for corporate clients while accelerating adoption and operational efficiency for the bank.

Corporate Internet Banking Portal
A web-based banking platform built for businesses, offering advanced tools to manage high-volume financial operations efficiently. It mirrors core app features while adding enterprise-level controls for day-to-day corporate needs.
Key Features:
Payroll processing and employee payments
Bulk and scheduled transactions
Multi-user roles and approval workflows
Account monitoring and transaction reporting
Benefit:
Enables organizations to manage finances at scale with better control, speed, and transparency.
Conclusion
The Dashen Super App showcases how a modern, centralized platform can redefine banking. By blending transfers, financial tools, lifestyle mini apps, and customization options, it delivers a seamless experience for users while creating measurable impact for the bank.
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Let’s connect and build something great together.
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